In , Facebook users spent an average of TikTok was the second-most popular app at that time, with its users spending at least The media industry has the highest number of Facebook posts published at Sports teams and non-profits are also other high-publishing industries at Food and beverages are at the lower end at an average of 2. This brings the median to 5. Across all these industries, the highest engagement rate on Facebook is 0. Influencers at 0.
As you can see, the number of posts shared does not directly impact the engagement rates. A lot of research has been done to help determine the best times to post on Facebook. However, even though most sources give out different answers, the bottom line remains the same: it all depends on what your brand is all about and who your target audience is.
According to Hubspot , the best time to post on Facebook during the week is at 9 A. This is also loosely translated to 8 A. M in some regions. This time would be ideal as this is when most people are checking on their social media platforms as they commute to work. According to a study by Sprout Social , Facebook posts perform better on Wednesdays and worst on Sundays.
Images remain the most popular form of content on Facebook, receiving engagement rates of 0. The least popular content type is link posts which only get 0. With an advertising audience of 2. In the U. There are over 3. This is a 12 percent increase in Facebook MAPs year-over-year. Worldwide, there are over 2. This is a 7 percent increase in Facebook MAUs year-over-year. Not including Instagram, WhatsApp or other properties other than Facebook. This is an 7 percent increase in Facebook DAUs year-over-year.
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