So, in thinking about that, you can see that at least three terrific reasons exist to use breadcrumbs as part of your site navigation. They 1 increase your page rankings, 2 influence buyer behavior, and 3 help users out. Since breadcrumbs communicate the content of your pages to search engine robots, they are another contributing factor for higher ranking in SERPs. Needless to say, a higher ranking means more traffic and sales through a website, which every business owner wants to achieve.
A breadcrumb trail delivers confidence to your users by indicating their exact location within the website structure and easing the orientation with a hierarchy-based type. Attribute-based breadcrumbs help you visitors explore your offerings by their features and facilitate the search process. Both of the above results in more time visitors spend browsing your website.
The longer someone stays on your site, the more they are getting to know your brand and your products or services. Users actually prefer sites with breadcrumbs because these navigation trails make the site smoother to steer through. When you have a better idea of where you are and why, this reduces the cognitive load of decision-making while clicking through to the next page.
The system will offer several options of how WordPress breadcrumbs will look on your pages. These are fairly straightforward, but they will require additional work. It allows you to change the website code and customize the breadcrumbs appearance on the pages. Above all, remember that adding breadcrumbs to your website is always a positive change, even if it takes time. They help improve your website rankings, which is good for SEO. Additionally, they allow your users to browse with more confidence and convenience, which is a go-to source for more conversions.
Subsequently, a web design that includes adding breadcrumbs is a winning one for creating a site that would work as a marketing tool, bringing you more sales and revenue. Do not forget that, to achieve great results, you should work with professionals.
We imagine this will be the case in years to come as well. Please feel free to contact us with any questions you may have regarding Search Engine Optimization and how breadcrumbs, WordPress or WooCommerce can be used to generate additional business opportunities for you.
Thanks for sharing! Hey Paul, Thank you for the question! Breadcrumbs aren't necessary for sites with flat hierarchies that are only 1 or 2 levels deep, or sites that are linear in structure. Thanks for the article!
Like the way information structured here, usually it hurts me to look at most articles on the internet. Thank you! I have a question but it might sound silly. Does the placement of breadcrumbs matter to Google?
I understand the importance of breadcrumbs but putting them on top of a page might make my website look funny. While the breadcrumbs in the tale were not particularly useful, since they were eaten by the birds, breadcrumb navigation is very useful in web sites and software.
Additionally, breadcrumbs present an SEO opportunity to make your site more search engine friendly. The objective of this article is to highlight the importance of breadcrumbs whilst providing guidelines for ensuring they are optimized for usability and SEO. Web site usability guru Jakob Nielsen stated in that, not only have breadcrumbs retained their usefulness since but they are actually becoming more useful as time passes. There are various pro-breadcrumb arguments by Nielsen and other usability experts such as the fact that breadcrumbs:.
Breadcrumbs present an important opportunity to make your site more search engine optimized. This is because breadcrumbs:. Probably the only arguments against the use of breadcrumbs is that they take up space on all pages and users may not see them. With regards to space, breadcrumbs take very little space.
As for the possibility of users not seeing them, their added usability and SEO benefits makes it more beneficial to have them rather than not. Whilst there exist several UI techniques that are used to render breadcrumbs, there are generally-agreed upon usability and SEO guidelines for breadcrumbs. Breadcrumbs should:. If you take a course, you will earn an industry-recognized course certificate to advance your career.
On the other hand, if you want to brush up on the basics of UX and Usability, try the online course on User Experience or another design topic. Good luck on your learning journey! Lead image: Depositphotos. Justin is the founder of UsabilityGeek and has extensive experience with creating usable and memorable online experiences. He is primarily a consultant specialising in several core areas.
Justin is also a visiting lecturer with the University of Hertfordshire and an expert reviewer at Smashing Magazine. You can reach out to him via his LinkedIn Profile. Necessary cookies are absolutely essential for the website to function properly.
This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Skip to primary navigation Skip to main content. Importance of breadcrumbs for Usability Web site usability guru Jakob Nielsen stated in that, not only have breadcrumbs retained their usefulness since but they are actually becoming more useful as time passes. There are various pro-breadcrumb arguments by Nielsen and other usability experts such as the fact that breadcrumbs: Help users visualize their current location in relation to the rest of the web site.
According to Google, they use breadcrumbs to categorize and contextualize content. Back in , Google added breadcrumbs to the results pages , making them even more important than ever. Breadcrumbs are especially useful for sites that have several local or state-level pages, such as lawyers or restaurants.
A recent case study found that implementing breadcrumbs helped them crack the top 10 results in Google. Bounce rate might not be a direct ranking factor, but it still can help SEO directionally. Plus, a high bounce rate can indicate problems with UX — problems that breadcrumbs can help solve. A case study on Moz shows what happened when they added breadcrumbs, along with making several other changes, to a site.
Granted, they also added meta and got rid of a few other UX issues, but breadcrumbs also played a part.
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